Board of Directors
The following is the contact information for the Board of Directors. The Executive Committee is in bold. Feel free to contact your regional or sector representative!
Board Members & Contact Info
- Louis Mendoza (President-elect, Conference Chair) Faculty, Metro Region, UMTC lmendoza@umn.edu
- Frank Hernandez, Ph.D. (President-emeritus), Faculty, Metro Region, Hamline University, fhernandez01@gw.hamline.edu
- Elsa Leven (Membership chair), Staff, Metro Region, Metro State University; elsa.leven@metrostate.edu ;
- Margaret Villanueva (Secretary), Faculty, Central Region, St. Coud State, mavillanueva@stcloudstate.edu
- Santiago Fernandez-Gimenez (Communications Chair), Staff, Metro Region, UMTC, staff, ferna010@umn.edu 625-0429
- Marina Uehara (NE Rep), Student (undergraduate), NE Region, CSC, muehara@css.edu, 218-343-3910
- Abigail Daza Arriaga (NE Rep), Student (undergraduate), NE Region, UMD,daaza001@d.umn.edu, 218-343-8303
- Cindy Avila (SW Rep), Student (undergraduate), SW Region, Mankato State, Cindy.avila@mnsu.edu, 507-351-2238
- Yessica Bonfil (SW Rep), Student (graduate), SW Region, Mankato State, yessica.bonfil@mnsu.edu, 651-235-5270
- Delia Gutierez (Metro Rep), Staff, Metro Region, Rasmussen College, 952-230-3066 deliag@rasmussen.edu,
- Sandra Alcala (Graduate Rep), Student (graduate) Metro Region, U of M, TC; alca0011@umn.edu, 210-367-1487
- Roman Barraza (Graduate Rep), Student (graduate) SE Region, Mayo Clinic College of Med., barraza.roman@mayo.edu, 507-358-8738
- Edel Fernandez (Central Rep) Staff, Central Region, Ridgewater CC, edel.fernandez@ridgewater.edu; 320-222-5986
- Maria Peña (Central Rep), Student (undergraduate) Central Region, St Benedict College, mdpena@csbsju.edu, 763-381-9334
- Luz Consuelo Triana-Echevarria (Faculty Rep) Faculty, Central Region, St Cloud State; lctriana@stcloudstate.edu, 320-308-4199
- Gerardo Chavana (Faculty Rep) Faculty, Metro Region, Hamline, gchavana01@hamline.edu, 612-408-6666
- Johnny Guzman (Faculty Rep) Faculty, Metro Region, U of M, TC; guzma033@umn.edu, 612-716-7564
* Please send updates and/or corrections to: Deb Torres, deb@mnlatinosinhighered.org and 'cc Frank Hernandez at prez@mnlatinosinhighered.org
-------------------------------------------------------------------------------------------------------------------------------------------------
Message: Check your contact info
Steering Committee members please check your informaiton on contact list for accuracy and let me know of any changes at: deb@mnlatinosinhighered.org
~Thanks, Deb Torres
Example of a Message Architecture
Once we have come to a common understanding of the essence of the organization, we can start plotting out how we deliver this essence to the segments of our audience that we identified in our "segmentation scheme." This single page is a simple representation that shows our overarching theme or promise, some foundational concepts (what the organization means and what it is), and the way we are going to split out our messages to the different audiences. Here is where we start to get core talking points that we can use consistently in our communications to all the various publics we want to reach.
Example of Brand Genesis
Page 7-9 of this pdf shows briefly the process of pulling together the research garnered in the earlier phases of the exercise. The first page is an "at a glance" view of our strategic situation, with a brief statement that characterizes the essence of our message : the "brand promise." The second slide shows a bit of the rationale, and the third slide shows a "For...It's....That" statement. This exercise is a challenge, but it helps us understand how we communicate the essence of our organization.
- Santiago FG's blog
- Login to post comments
June Board meeting at Metro State in St. Paul
Hi all-
The next Board meeting will be at Metro State in the Library, room 321. Full board from 11-1 pm and Executive Committee from 10-11. As usual, we will be having the option for phone and web conferencing for those not attending in person.
Please rsvp using the reply form below:
As we agreed upon at our April meeting, we will have a meeting in June, not have one in July, and then return in August. Those working on membership, communication and the conference /summit will be continuing work throughout the summer and are looking for support from all board members.
Happy summer and nos vemos!
- Lisa SZ's blog
- Login to post comments